Mission

Black women are among the fastest-growing groups of entrepreneurs in the U.S. despite facing challenges such as limited access to capital and resources. Broadening this research, diverse innovators, are the engine behind the US economy. Through innovation and cultural belonging, entrepreneurship is a stimulus for community and social impact. The stories of the individuals reflective of this research were missing from the airwaves and rendered invisible. The faces, the journeys, and the hard lessons learned; none of it was shown on any platform, until Fresh Glass. 

 

In September 2022, the brazened stories of women and diverse business burst on the scene, coming to life on KPBS and PBS.Eighteen businesses, created or led by women, BIPOC, and LGBTQIA+ innovators, were featured, celebrating their respective journey and triumphs. After receiving two Emmy® nominations and one win for Magazine Program from the National Academy of Television Arts & Sciences, it was evident Fresh Glass is impactful, insightful, and a vivid example of unique flavors, captivating stories, and the entrepreneurial spirit of America’s tapestry.

 

Entering its second season, Fresh Glass, is headed to national syndication. Airing on KPBS, PBS, Create, and local PBS affiliates. I am excited for what the future holds and remain focused on the mission-to be the conduit to representation through storytelling, community engagement, and advocacy. Follow Fresh Glass on social media, share the show with your friends, and thank you for your support. 


With gratitude,

Cassandra Schaeg

President & CEO Fresh Glass Productions

Host, Fresh Glass

Host

Cassandra Schaeg is an Emmy Award-winning television producer, acclaimed series host, and visionary entrepreneur. With a multifaceted career spanning both the nonprofit and private sectors, she forged her path by founding SIP Wine & Beer and co-founding Fresh Glass Productions LLC. Cassandra has been a powerful advocate for women and diverse communities within the food and beverage industry, while also offering mentorship and guidance to emerging entrepreneurs.


She has masterfully utilized the strength of community, culture, and meaningful dialogue to elevate and amplify the voices of underrepresented brands, ensuring their stories resonate with audiences nationwide. Her commitment to this cause culminated in the launch of Fresh Glass a docuseries exploring unique flavors, captivating stories, and the entrepreneurial spirit of America’s tapestry. With two Emmy nominations and a win for magazine series, Cassandra's reach expands across the country through National Syndication in 2025.