Become A Sponsor
As a Black woman-owned business in San Diego County, my mission to promote women and people of color in the wine and beer industry came to life by creating SIP Wine & Beer. Witnessing a grassroots movement succeed through community, culture, and conversation has been a life-changing experience. I am excited to continue elevating women and BIPOC communities through Fresh Glass, a lifestyle docu-series airing on KPBS, PBS, Create TV, and other affiliates in Fall 2022. Created by Fresh Glass Productions, LLC, a company formed by Theresa Hoiles and myself, our mission is to amplify the voices of women and BIPOC entrepreneurs. Fresh Glass Productions, LLC is the conduit to representation through storytelling, community engagement, and advocacy.
Fresh Glass is a deep dive into the food and beverage industry with guests whose backgrounds, personalities, and journeys symbolize empowerment, grit, and perseverance. As your host, viewers will join me on adventures to wineries, breweries, and restaurants, sharing the stories and spirits of women and BIPOC innovators.
We are humbled to be a part of the Public Television ecosystem and KPBS family and mission to provide "stories that make us think, help us dream, and keep us connected." Fresh Glass guests embody a strong work ethic, purposeful business practices, and proof that the pursuit of the American dream runs through the veins of every citizen, no matter their color or gender.
Supporting women and BIPOC communities is vital. We ask that you help by becoming a sponsor. Your sponsorship will reach 50M viewers throughout the United States, increasing diversity and representation in public television viewership. This is essential to broaden the perspectives we see the world and our communities. With your support, audiences will have tangible evidence that women and BIPOC leaders exist in industries traditionally overlooked.
Thank you for being a part of this historical project, and we look forward to embarking on this journey with your support.
Co-Creator, Producer, and Host
Co-Creator, Producer, and Writer
Season One Sponsorship Opportunities
TV Series (Unscripted)
6 Episodes (30 mins)
Season One Viewership
■ Broadcast by 241 stations and retransmitted by cable and some station livestream outlets
■ Reach of 86% of U.S. television households with 44 million viewers annually nationwide
1 Sources: 1. Nielsen, Jul20-Jun21, Mo-Su 5A-5A, P6+, 4-week average. 2. TRAC Media, June 2021, Live +7 days, M-Su 3a-3a, P2+ reach
across all 4 channels. 3. Google Analytics, Jan 1 - Jun 30, 2021, 6-month average. 4. KPBS livestream 6 months average Active
Sessions from Triton for Jan 1 – Jun 30, 2021. 5. SG Reports with IAB guidelines, Jul 1, 2020 – Jun 30, 2021, 12-month average.
Who is Cassandra Schaeg?
Cassandra is the Founder of SIP Wine & Beer (SIP), a tasting room in Escondido, CA, specializing in and promoting wine and beer made by women and people of color. Since opening in 2016, SIP has been a hub promoting community, culture, and conversation. Wine and beer have their connotations, and Cassandra rallied the San Diego community to explore the facets of wine and beer while delving into the history of women and BIPOC innovators in the food and beverage scene. Sharing their stories and spirits attributed to an economic impact of an estimated $500k spent supporting women and BIPOC brands.
Creating engaging environments is one of Cassandra’s passions, as she is dedicated to supporting women and people of color in the entrepreneurial ecosystem. By sharing her experiences, knowledge, and resources with students, aspiring entrepreneurs, and the community, Cassandra knows the importance of equity and representation.
As the Co-Creator, Producer, and Host of Fresh Glass, Cassandra brings her upbeat personality, wit, and style to viewers. She is a fearless adventurer, like the characters featured in Season One. Cassandra’s brand represents strength, perseverance, and pursuit of purpose. She lives to the beat of her own drum, and her community supports her goal of preserving history to share with mainstream media.
Cassandra’s on-screen magic will reach 50 million people nationwide. Through partnerships, her presence will enhance brands promoting diversity and representation.
Cassandra holds a Bachelor of Arts in Social Science from California State University-Chico and a Master of Public Administration specializing in Finance from National University. She is the epitome of women’s empowerment and is committed to changing the narrative in traditionally underrepresented arenas.